Innovation in Nature: a life history strategy approach to change your business

It’s time to ask nature how to keep pace with the change. Amplified by the pandemic, the digital dare is creating new winners and losers as we speak. From reimagining our lives to reassessing costs, at a personal and professional level, we need effective ways to defend from threats and to catch opportunities. In our days, everybody talks about innovation taking as an example Google, Amazon, or Apple. In these talks, innovation equals disruption, downsizing, discounting, unrecognizing all the incremental work required to create something “new”. As we perceive mainly material changes, we value less the evolutionary aspects of life,…...